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?Kato, T., & Arahata, T. (2025). Effects of university-related dramas on the intention to purchase university merchandise. Journal of Promotion Management, 1-24. Taylor & Francis. https://doi.org/10.1080/10496491.2025.2495005
?加藤拓巳?潮崎真惟子?伊熊結以?池田亮介?小泉昌紀. (2024). エシカル消費における態度?行動の乖離メカニズムとエシカル要因を価値に転換するコンセプトの検討. マーケティングレビュー, 5(1), 3-10. https://doi.org/10.7222/marketingreview.2024.001
?Kato, T., Yoshimura, W., Shinozaki, Y., Hayami, K., Ikeda, R., & Koizumi, M. (2024). Disadvantages of the food beauty premium: new marketing communication for organic food. Journal of Consumer Marketing, 1-15, Emerald. https://doi.org/10.1108/JCM-05-2024-6867
?Kato, T., Endo, Y., Fujiwara, S., Zhu, Y., Umeyama, T., & Kamei, S. (2024). Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea. Asia Pacific Journal of Marketing and Logistics, 36(6), 1429-1441. Emerald Publishing. https://doi.org/10.1108/APJML-09-2023-0825
?Kato, T., & Sugiura, T. (2024). Fruit pictures on beverage packages, health effect and purchase intention. International Journal of Consumer Studies, 1-13, Wiley-Blackwell. https://doi.org/10.1111/ijcs.13051
?Wang, Y. C., Kato, T., & Lu, Y. D. (2024). Stronger family ties vs. less social contact: Use intention of autonomous vehicles in family tourism. Journal of Destination Marketing & Management, 32, 100894. Elsevier. https://doi.org/10.1016/j.jdmm.2024.100894
?Kato, T., Botella‐Carrubi, D., & Ribeiro‐Navarrete, S. (2023). The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention. Journal of Consumer Behaviour, 22(4), 942-954, Wiley-Blackwell. https://doi.org/10.1002/cb.2130
?Kato, T. (2021). Contribution of concept recall to brand loyalty: An empirical analysis of design and performance. Journal of Consumer Behaviour, 1-10, Wiley-Blackwell. https://doi.org/10.1002/cb.1983
?Kato, T. (2021). Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value. Journal of Brand Management, 28(6), 671-684, Palgrave Macmillan. https://doi.org/10.1057/s41262-021-00250-w
